Saturday, October 11, 2008

323. Logo of UCSB's Bren School of Environmental Science and Management: "Elephant and the Oak Tree" Googlification

Hybrid: Bren School Logo and Two Creatures Exploring an Elephant or an Oak Tree? Version 1.
Hybrid: Bren School Logo and Two Creatures Exploring an Elephant or an Oak Tree? Version 2.
Hybrid: Bren School Logo and Two Creatures Exploring an Elephant or an Oak Tree? Version 3.

Hybrid: Bren School Logo and Two Creatures Exploring an Elephant or an Oak Tree? Version 4.
Hybrid: Bren School Logo and Two Creatures Exploring an Elephant or an Oak Tree? Original Logo Derived from the Internet.
Hybrid: Bren School Logo and Two Creatures Exploring an Elephant or an Oak Tree? Modification of Logo Using Adobe Photoshop.
Hybrid: Bren School Logo and Two Creatures Exploring an Elephant or an Oak Tree? Terra the confused creature who doesn't know if she is a termite or a leaf cutter ant, or whether she's on an elephant or an oak tree.
Hybrid: Bren School Logo and Two Creatures Exploring an Elephant or an Oak Tree? Buz the confused creature who doesn't know if she is a termite or a leaf cutter ant, or whether she's on an elephant or an oak tree. Both buddy up to re-formulate themselves and the big picture.

Right when I started graduate school, around September 15, 2008 (the beginning of orientation), I started to think about designing a logo or cartoon that described the essence of my relationship to the Bren School of Environmental Science, the College of Creative Studies, and UC Santa Barbara. It seems like every single time I annex something new... like a new group of people, a new organization... that embodies my ideals yet allows me to exist as a unique individual (though I am part of a group), I have a tendency to design a logo or an image to represent my gratitude and incorporation and embodiment and annexation of the new system.

So, first of all, I derived the Bren logo off of their website and decided to Googlify it in relation to a story I was writing entitled The Elephant and the Oak Tree (heck! if Google can Googlify it's logo, why can't i Googlify the Bren logo?). I am very pissed off that I was interrupted in the writing process by the quarter system. Shxt hits the fan too frequently. I am half-way done. But I have come to realize, with the quarter system, life doesn't happen in the order that you want it to come. So, you kind of have to go with the flow and ride the wave of information overflow, make the quarter system ride least turbulent as possible.

I find it quite ironic that the Bren logo fitted optimally with my elephant-oak-tree story. The bottom of the logo has an abstract formulation and design of an elephant (though I bet it was supposed to embody the ocean and a wave) and the top of the logo clearly takes shape of an oak leaf. Perfecto! Funny, eh?

So, I finally made some versions of the logo right before the Santa Barbara Harbor Research Cruise with the Young lab. I had an opportunity to show the logo to my friends Julie, Jaime, and Maria, and they all responded very well to it! They all thought it was very funny and very cute. Someone wondered how I had time to do that with school and all, but I exclaimed that environmental media students are supposed to produce environmental media, right? :-).

Though it seems like I pitched the story a few hundred times, I had an opportunity to pitch The Elephant and the Oak Tree to Julie Robinson, also an environmental media Ph.D. student who has had lots of experience in the nature/film industry (works with the Cousteau society). Julie said that the storyline was a great idea and that really boosted up my confidence! I told her that I planned to do a local community-based campaign revolved around the book. It really meant a lot to me for Julie to respond well to the idea. My tiny little ego inflated--just a little bit--and in a good way!
Another minor note. I looked at my old sketch drawings and found that I tried to make a Terra and Buz bobble head out of the Bren logo, mostof them being largely failures. Nice to see my sketch drawing of the logo manifested as a final product, FINALLY!

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